HOW WE GOT HERE

our story

A NOTE FROM OUR FOUNDER

lili reinhart

I developed acne when I was 12 and despite many attempts at treatment, my acne always came back.

After years of defeat, I took a closer look at the products I had been using daily, and I realized how many sneaky, acne-triggering ingredients I was putting on my face constantly. 

I couldn’t find one skincare line that I felt was both completely safe for my acne-prone skin and effective at clearing breakouts.

So, I created one. 

My hope is for Personal Day to offer more than just safe skincare—I want to create a space where you feel supported and understood on your path to clear skin.

We want to be a constant reminder to anyone going through a tough skin moment that you are not alone. 

Your skin has cycles, and so do you. We’re here to help you get through it all. 

OUR PRODUCTS

powerful yet gentle

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Sometimes we have bad skin days,it happens to all of us.

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We also know what a relief it can beto be at peace with where you are on your skin journeyto know that you are just doing the best you can

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We believe that strength can come fromgiving yourself grace for how far you’ve come& taking self-care into your own hands.

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We believe the best self-care is focusingon what your mind & body needand giving yourself permission to take a personal day.

Acne-Safe

Dermatologist-Developed & Tested

Clinically-Tested

Non-Irritating

Clean & Cruelty Free

Non-Comedogenic